Video Transcript
A lot of businesses in Australia, established or new, quite often don’t have a repeatable way to generate leads. When you look at generating leads or generating enquiries, what that is, essentially, is marketing. Now, people can get pretty distracted with marketing. There's so many different things, letter drops, the whole enigma that is social media, different algorithms, Ad Words, you name it.
But at the end of the day, all marketing really is, is the ability to build trust with your marketplace, with your potential buyers and help them know you, help them understand you, and see what it is that you can support them with. So much so that they hit a flash point of trust, a moment or level of trust that they're inspired to contact you.
So, rather than trying to figure out, "How do I catch people?", the question you need to answer is, "How do I help more people know me and more importantly, trust me?" And when you take your marketing from that angle, you'll find that not only do you start to get repeatable work, repeatable business, if you structure systems around it, you actually know how much money and what you need to do--how much money you need to spend and what you need to do to generate repeatable leads.
So what I'm going to cover in these next few videos about marketing is that exact process. How do you calibrate and establish trust in a market place and then build a system around it so that you can repeatedly spend money and get repeated work, gaining total control of your cash flow and profitability? So, tune in. I'm really looking forward to sharing it with you.