The Keystone Transformation

"Business is something I do because I love it, so I’m very careful about who I work with. I should only be helping those I know I can. My goal is to work with people I love to hang around, that I get along with and can grow their business really profitably to make sure I justify my cost."

Hugh Hall is the cornerstone of our diagnostics and sales strategy. With a wealth of experience spanning hundreds of Australian small businesses—from six-figure ventures to eight-figure enterprises—Hugh is a master at designing sales systems that truly transform businesses. He specializes in refining customer journeys and boosting conversion rates, making him an invaluable asset to any team.

Having successfully exited his own professional services firm in 2022, Hugh brings not just expertise but also real-world success to the table. Outside of work, he's a devoted family man, deeply connected and present in his children's lives, making him as relatable as he is impressive.

Dave Gillen is our resident marketing and business development genius. With a storied background in running his own successful marketing and copywriting agencies, Dave knows exactly how to turn a business into a self-sustaining asset. He excels at bringing executive-level strategy and operational capacity to the table, ensuring that clients not only see growth but also enjoy a business that runs smoothly and efficiently.

Loved by clients for his unwavering dedication, Dave has built long-term relationships that stand the test of time. He’s also a family man based in Brisbane, passionate about helping business owners turn their ventures into legacies.

Belinda Murray is a high-impact business coach whose expertise bridges neuroscience, branding, marketing, and customer experience. With a track record of scaling multiple service businesses from seven to eight figures and achieving several seven-figure exits, she’s a powerhouse of transformative growth.

Belinda focuses on organizational change and rapid improvement from the people, financial, and output perspectives. She combines a keen business acumen with a deep understanding of human behavior, making her coaching as insightful as it is impactful. Outside of work, she’s known for her huge heart and her love for her dog, Marley Bob. Belinda is the perfect blend of powerhouse professional and compassionate mentor.

Katie Rogers is our operational seven-figure samurai, a true master at helping business owners scale with ease and confidence. With an extraordinary track record in guiding businesses from the seven to eight-figure range, Katie excels at transforming confident business owners into leaders of truly independent, smoothly operating enterprises. Her focus is on rapid, comfortable scaling without the typical cash flow worries or heavy operational constraints.

Katie’s success stories at Keystone are numerous, with clients not just meeting but often surpassing their growth targets thanks to her blend of leadership, operational excellence, financial control, and people development skills.

When she’s not steering businesses to new heights, Katie is an avid world traveler, exploring new places with her family. Her husband, a professional sports coach, shares her passion for performance and development, making them a dynamic duo on the road and in life. Katie is truly a gift to our team and to every business she touches.

Lina Joudeh is a high-impact coach with a distinguished record of success in both the dentistry sector and leadership development. Renowned for her compassionate yet structured approach, Lina has earned numerous awards for her coaching and consulting, reflecting her excellence and dedication. Her expertise is not only recognized by universities but also by elite private coaching communities that invite only the best in the field.

Lina brings a unique blend of patience, impact, and a holistic view of people and financial health to every client engagement. She's developed a clear, successful pathway that allows business owners to turn their ventures into self-sustaining assets, giving them the freedom to step back while the business thrives.

Outside her professional life, Lina is a caring, active mother and a dedicated community member. She’s passionate about fostering growth, helping others flourish, and giving back to meaningful causes. In short, Lina is not just a coach but a transformative force for everyone she works with.

Quang Nguyen is the fun, lovable, and wittily engaging coach who transforms the often dull world of operations into something genuinely enjoyable. A master of tech and a guru of efficiency, Quang brings a keen eye for detail, clever shortcuts, and systematic accuracy to every business he touches. He’s well-known in coaching circles and frequently invited to share his insights in exclusive private communities.

Quang is also an active and devoted father of two energetic young boys. He loves stand-up paddleboarding and has a laid-back, beach-loving spirit that makes every interaction with him both refreshing and memorable. He has a gift for turning operational challenges into seamless systems that let businesses scale without the usual growing pains. In short, Quang ensures that operational effectiveness is not just efficient but fun, leaving everyone with a smile and a business that runs like a dream.

Shen Lam is a true phenomenon in the world of marketing and sales. Having successfully owned, scaled, and exited his own marketing agency in 2023, Shen transitioned seamlessly into a full-time consulting and advisory role, securing not only his own financial future but also that of his family. Shen is renowned for his deep understanding of marketing mediums, brand development, and the intricacies of scaling businesses effectively. He’s a master at setting up robust sales functions, creating streamlined systems, and ensuring that businesses are not only ready for growth but also for eventual exit if that's the goal.

Beyond his business acumen, Shen is an avid Brazilian Jiu-Jitsu black belt who competes regularly and brings the same nurturing and supportive spirit to the mat as he does to his coaching. He’s kind, caring, and deeply invested in seeing others flourish under his guidance. Shen is truly a treasure to work with, and clients consistently achieve exceptional results thanks to his expertise and support.

Ann Lone Dalhoff is a rare and deeply impactful people and leadership specialist with an exceptional executive pedigree. In her earlier career, Ann Lone was a highly successful senior executive based in Sydney, delivering outstanding results across large, fast-moving consumer goods (FMCG) organisations. She led and scaled large, multi-layered teams, consistently driving high output, performance, and accountability at scale.

Following her executive career, Ann Lone intentionally shifted toward a more values-aligned lifestyle—allowing her to be more present with her family while pursuing her creative passions in music. This transition did not soften her edge; rather, it refined it. She is renowned for her unique ability to bring compassion, rigour, and candour into the same conversation. Few people can balance care and kindness with firm accountability the way Ann Lone does.

Drawing on her Danish heritage, Ann Lone brings a strong, grounded, and results-oriented approach to leadership and team development. She builds high-impact, high-performance teams quickly, creating clarity, psychological safety, and consistent execution without unnecessary stress. Clients regularly find that long-standing people issues dissolve under her guidance, allowing their businesses to scale operationally with far greater ease and confidence.

Ann Lone is frequently sought out for her insight into leadership at the highest levels of executive functioning. She is truly a gift to Keystone and to every business that has the privilege of working with her.

Aaron Yeak brings a wealth of experience from a diverse range of industries, from high-stakes management consulting with Litmus group and PFB Advisory to the fast-paced world of Formula One, and ultimately to the health and fitness sector in Western Australia. Having successfully run and exited his own health and fitness business two years ago, Aaron is all about turning leadership development into a powerful driver of business success.

Known for his strong yet compassionate leadership style, Aaron excels in the realms of marketing, sales, and customer success. He has a knack for understanding high-value customer journeys and creating seamless customer service processes that help businesses grow rapidly and sustainably. Clients often find that working with Aaron makes everything move faster and more effectively without added strain. His presence inspires teams to work harder and scale smarter, all while feeling more at ease.

In short, Aaron is a dynamic leader who helps business owners unlock the full potential of their teams and customer strategies, making growth feel natural and sustainable.

Caleb Lesa is a dynamic advertising, marketing, and sales guru who has carved out a remarkable niche across multiple sectors, with a special focus on professional services. Starting his career in the radio and advertising space, Caleb quickly showcased a natural flair for connection and sales effectiveness. This early success propelled him into launching his own sales consultancy, where he has empowered countless business owners to build robust sales functions and offers.

In addition to his sales expertise, Caleb seamlessly integrated a marketing arm into his business, creating a model that generates passive revenue through small-ticket sales while nurturing leads for higher-value conversions. Clients love working with Caleb because he brings not just accountability and structure to their lead generation, but also a sense of fun and camaraderie. He’s like a continual grindstone, always sharpening their sales skills while making the process enjoyable.

Recently, Caleb returned to New Zealand with his partner Donna and their two young children after living in Southeast Asia. He’s embraced family life alongside his passion for helping businesses thrive. Caleb is the go-to expert for any business looking to elevate their sales and marketing game with a generous dose of energy and heart.

Andrew Savage is a powerhouse of leadership and performance coaching, blending commercial acumen with deep behavioral insights and a no-nonsense, results-driven approach. With a background in business ownership and hands-on experience, Andrew has a rare talent for turning operational chaos into streamlined, profitable systems. He is known for his direct and structured coaching style, focusing on short, impactful sessions that lead to real, measurable outcomes. Andrew’s mission is to create independent, capable leaders rather than fostering dependency.

Armed with certifications from top institutions—including the Tony Robbins Business Mastery and a certificate in Business Strategy from Harvard—Andrew is a master of simplifying complexity and driving decisive action. He brings a strong foundation in behavioral psychology, organizational systems, and performance management, making him a standout coach for anyone looking to achieve clarity and accountability in their business.

Sian Savage is a seasoned business coach with decades of experience in both corporate leadership and holistic wellness. She’s known for her compassionate yet results-oriented approach, helping business owners align their professional ambitions with their personal values. With thousands of hours of coaching and consulting behind her, Sian has a rich tapestry of success stories that span from scaling six-figure startups to guiding established businesses into the seven-figure range.

Sian’s expertise lies in crafting actionable business strategies, enhancing leadership and communication skills, and boosting team performance and engagement. She ensures that scaling a business is not just productive but also sustainable and aligned with the owner’s deeper goals. She has a special gift for unlocking individual potential, transforming businesses into well-oiled assets that run with executive-level efficiency.

Living in Tasmania with her husband Andrew, who is also part of the Keystone coaching team, Sian thrives in environments where driven, success-oriented individuals want the best for themselves without sacrificing their values. Her name is pronounced “Sharn,” and she is a trusted guide for those seeking to harmonize business growth with personal fulfillment.