Case Studies

Property Styling - From $3M at 9% to $7.5M at 28% with 100% Ownership

A property styling business owner stuck at $3M revenue and 9% profit with a problematic partnership scales to $7.5M at 28% net profit in under 2 years, gains 100% ownership, and builds systems that run without him—now comfortably netting multiple 7 figures annually.

Client: Blake

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Overview

Blake inherited a 49% share in a property styling business when his active business partner moved overseas. Left without mentorship and paired with a silent partner who just wanted a paycheck, he was making decisions alone with no one to filter his ideas. The business was doing $3M annually at 9% net profit with strong top-line revenue but lacking operational efficiency. He had drive and plenty of ideas but didn't know where to focus his efforts for high-leverage growth without consuming all his time.

Initial Presentation

Blake was running a $3M property styling business at 9% net profit with a 49% ownership stake. His active business partner had moved overseas, leaving him without the daily mentorship and idea-filtering he relied on. The silent 51% partner had no interest in running the business and just wanted passive income. Blake was making every micro-decision alone, working constantly, never taking time off, and feeling like the business would collapse without his constant presence. Despite strong top-line revenue, the business lacked operational efficiency and he had no framework to focus on high-leverage growth activities without consuming all his time.

Initial Analysis

In Summary: Capable operator stuck making every micro-decision with broken partnership structure and weak financial systems. Had drive and ideas but no framework to identify and execute high-leverage activities.

Blake was a capable operator with strong instincts but lacked strategic focus and financial oversight. He was drowning in tactical decisions without prioritizing the 5-6 things that would actually move the dial each quarter. The partnership structure was fundamentally broken—he'd never be motivated to scale a business where 51% of growth went to a silent partner contributing nothing. Financial systems were weak despite Blake being decent with numbers—no proper cash flow forecasting or financial dashboards. The business needed ownership clarity first, then systematic focus on high-leverage activities across marketing, operations, and people development.
  • Annual Revenue: $3M
  • Net Profit Margin: 9%
  • Ownership & Control: 49% (passive partner 51%)

Prescribed Intervention

Phase 1: Partnership Resolution - Days 0 to 90

Advised Blake to make an offer to buy out the silent partner's additional shares based on future growth performance. Despite the partner initially agreeing then backflipping, leading to court proceedings, we suspended payment obligations during the turmoil. This 'free advice' proved most valuable—Blake ultimately won 100% ownership, gaining full control and motivation to scale without giving away 51% of results to a non-contributor.

Phase 2: Strategic Focus & Financial Systems - Days 91 to 180

Implemented 90-day planning cycles identifying the 5-6 highest-leverage activities across marketing, sales, operations, and people. Installed financial oversight systems including cash flow forecasting and dashboards—critical gap despite Blake's numerical ability. This created accountability and focus, narrowing Blake's decision-making to what actually moves the needle instead of reacting to every fire.

Phase 3: Team & Systems Development - Days 181 to 365

Hired and developed strong managers for design, trades, and warehouse operations. Built systems and processes so the business operates with light guidance rather than constant intervention. Made tough calls including firing underperforming marketing staff. Blake shifted from making every micro-decision to steering the cruise ship with bigger, more strategic moves.

Phase 4: Freedom & Scale Planning - Days 366 to 730

Blake had spine surgery and barely worked for a month—business ran smoothly proving true operational independence. Now comfortably netting multiple 7 figures annually and confidently traveling internationally knowing systems hold. Planning stage 2: expansion into new markets and competitor acquisitions to reach 8-figure revenue ($15M in 3 years), positioning for significant exit at $20M+ valuation.

Outcome

In under 2 years, Blake transformed Delta by Design from $3M at 9% profit to $7.5M at 28% net profit—more than doubling revenue while tripling profitability. He gained 100% ownership of the business after strategic guidance helped him navigate a complex partner buyout and court proceedings, giving him full control and eliminating the need to share 51% of all future growth with a non-contributor. The business now operates independently with strong managers running design, trades, and warehouse operations. Blake is comfortably netting multiple 7 figures annually and recently had spine surgery, barely returning to work for a month—the business ran itself with just light guidance. He's confidently taking extended holidays with his family including trips to Fiji, Brisbane, Spain, and the USA. Looking ahead at stage 2 of the engagement, he's targeting 8-figure revenue ($15M in 3 years) with maintained margins through strategic expansion and competitor acquisitions. At that scale, the business will be positioned for a significant exit—potentially $20M+ valuation at 5-6x EBITDA.
  • Annual Revenue: $7.5M
  • Net Profit Margin: 28%
  • Ownership & Control: 100% owned

Key Metrics

  • Revenue Growth: 2.5x (from $3M to $7.5M)
  • Profit Margin Improvement: 3.1x (from 9% to 28%)
  • Time to Transform: Under 2 years
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